Brand Marketing, Advertising and Licensing Manager

University of the Incarnate Word

San Antonio, TX, USA

Published: 4/4/2025

Administrative Staff

Full Time

Brand Marketing, Advertising and Licensing Manager

UIW Mission

Position Summary
The Brand Marketing, Advertising and Licensing Manager works with the AVP of Communications and Brand Marketing to create marketing plans and advertising campaigns, as well as provide oversight for the university's branding and licensing programs. This position works in conjunction with the AVP and Assistant Director of Communications and Brand Marketing to protect the UIW brand, support the University's strategic priorities and further strengthen UIW's reputation and brand regionally, nationally and globally. The Brand Marketing, Advertising and Licensing Manager reports to the AVP of Communications & Brand Marketing.

Essential Functions

Job Duties

Knowledge Skills and Abilities

Must have proven ability to accurately and clearly assess and communicate organizational priorities and opportunities.
Ability to effectively manage confidential and sensitive matters.
Ability to successfully establish and maintain cooperative working relationships with both peers in the department and constituents outside the department.
Working knowledge of higher education landscape.
Excellent writing, editing, and communication skills, public presentation skills.
Proficiency in Adobe Creative Suite programs.
Strong organizational, project management, and multitasking skills; and demonstrated ability to think strategically and creatively.
Ability to work effectively with individuals from diverse communities and cultures.
Employee shall adhere to all applicable rules and regulations of the University, the Conference, and the NCAA.

Required Education
Bachelor's Degree in Communications, Marketing or related field.

Required Work Experience
Three (3) years of relevant experience in advertising, branding and marketing in a higher education, advertising agency, or other relevant environment.

Preferred Qualifications

Higher education experience in this field.
Good sense of visual design.
Knowledge of web-based design and content management applications.

Required Certifications, Licenses or Registrations
Must have a valid driver's license, driving record that is insurable by UIW insurance carrier, and be at least 21 years of age, as required to drive for UIW.

Work Hours
Monday – Friday 8am to 5pm with extended hours as needed to meet departmental goals.

Physical Demands

Ability to actively move about campus to attend meetings and events, film social media videos, and collaborate with various departments.
Agility to climb bleachers, stairs, ladders, etc… to film video and secure digital photography at various events.
Ability to repetitively and regularly lift up to 25lbs of media equipment.

Posting Number: AS2131PO
Job Type: Full Time
Job Category: Administrator (exempt)
Desired Start Date: 05/16/2025
Position End Date (if temporary):
Reports To: Assistant Director of Communications and Marketing
Salary: $59,000-$62,000 Annualized
Open Date: 04/03/2025
Close Date:
Open Until Filled: Yes

Special Instructions to Applicant
N/A.

To apply, visit https://jobs.uiw.edu/postings/28440

UIW is committed to a policy of equal opportunity in employment, without regard to race, color, sex, sexual orientation, citizenship status, national origin, age, marital status, disability, genetic information, gender identity or expression, veteran status, pregnancy, and religion (except in limited circumstances when religious preference is both permitted by law and deemed appropriate as a matter of University policy).